Martin Soucy
President and CEO
Sépaq
“I am honoured to be the Honorary President of the 45th edition of the JIQ! I look forward to meeting the brightest minds in information technology and the business world that this flagship event brings together. Each year, Sépaq generates significant economic, environmental and social benefits for the population and the regions. I am delighted to be able to highlight some innovative trends and projects, from the perspective of the world of tourism, that will, I hope, inspire a prosperous digital future for Quebec.”
Martin stands out for his love of nature, tourism and Quebec.
In February 2024, he became President and General Manager of Sépaq, where he continues to write a story tinged with professional and personal passion.
His career has seen him progress from position to position, starting as a field employee before leading national parks and a wildlife reserve, and finally becoming vice-president of national park operations. He played a key role in the renewal of Quebec’s national parks network and implemented various innovative tourism initiatives across the province.
Before returning to Sépaq, Martin served from 2016 to 2024 as CEO of the Alliance de l’industrie touristique du Québec, the largest business federation specializing in tourism in Canada. Under his leadership, the team’s mission included promoting Quebec as a destination on the national and international stages.
With an entrepreneurial spirit, Martin always prioritizes distinctive customer experiences, human wealth, sustainable development, innovation and the creation of strategic partnerships in his management approaches. Holder of an MBA and accreditation in corporate governance (ASC), he has actively participated in various boards of directors of socio-economic organizations, including the Conseil du patronat du Québec and Destination Canada. Currently, he also devotes time to mentoring the next generation of tourism professionals.