{"id":2238,"date":"2018-09-10T10:30:17","date_gmt":"2018-09-10T14:30:17","guid":{"rendered":"http:\/\/www.actionti.com\/publications\/la-fin-des-claviers-parlons-en\/"},"modified":"2018-09-10T10:30:17","modified_gmt":"2018-09-10T14:30:17","slug":"la-fin-des-claviers-parlons-en","status":"publish","type":"post","link":"https:\/\/actionti.com\/en\/publications\/la-fin-des-claviers-parlons-en\/","title":{"rendered":"La fin des claviers : parlons-en!"},"content":{"rendered":"

Par Alain Fortier<\/a><\/p>\n

Les technologies activ\u00e9es par la voix prennent une place de plus en plus pr\u00e9pond\u00e9rante dans les foyers. En janvier 2018, le salon Consumer Electronics Show, r\u00e9f\u00e9rence en mati\u00e8re d\u2019innovation technologique \u00ab\u2009grand public\u2009\u00bb, d\u00e9voilait des applications innovantes d\u2019assistants vocaux<\/a>. Par exemple, au quotidien, les consommateurs peuvent utiliser Roomba de IRobot<\/a> pour activer leur balayeuse, Garageio<\/a> pour ouvrir la porte de leur garage ou Philips Hue<\/a> pour tamiser les lumi\u00e8res d\u2019un appartement. Les alliances strat\u00e9giques avec les enceintes intelligentes comme Amazon Echo<\/a> et Google Home<\/a> augmentent les interactions initi\u00e9es par la voix avec les appareils de la maison.<\/p>\n

Les applications comme Siri d\u2019Apple et Cortana de Microsoft avaient d\u00e9j\u00e0 ouvert la route de l\u2019utilisation des assistants vocaux par l\u2019entremise des t\u00e9l\u00e9phones intelligents. En 2016, Sherry Ruan, doctorante de l\u2019Universit\u00e9 Stanford, publiait un article<\/a> d\u00e9montrant que l\u2019utilisation de la reconnaissance vocale est trois fois plus rapide que celle du clavier. Dans sa revue des tendances Internet<\/a>, la firme Kleiner Perkins confirmait quant \u00e0 elle une augmentation dans l\u2019exactitude des mots identifi\u00e9s. Au cours des trois derni\u00e8res ann\u00e9es, l\u2019exactitude de la reconnaissance vocale est pass\u00e9e de moins de 80 % \u00e0 plus de 95 %. Cette am\u00e9lioration s\u2019aligne sur les pr\u00e9dictions de ComScore<\/a> selon lesquelles 50 % des recherches sur le Web s\u2019effectueront par la voix d\u00e8s 2020.<\/p>\n

Recherche vocale : \u00eates-vous pr\u00eats?<\/h4>\n

En juillet dernier, le rapport Smart Audio<\/a> pr\u00e9sentait un portrait de l\u2019utilisation des enceintes intelligentes chez nos voisins \u00e9tasuniens. Dans le pass\u00e9, celle-ci \u00e9tait limit\u00e9e \u00e0 des commandes vocales pour \u00e9couter de la musique, obtenir la m\u00e9t\u00e9o, planifier une alarme ou obtenir l\u2019heure. Aujourd\u2019hui, le comportement des utilisateurs se d\u00e9cline tant dans la commande de nourriture que dans la recherche et l\u2019achat de produits. Au cours des prochaines ann\u00e9es, l\u2019adoption des assistants vocaux s\u2019accentuera et modifiera les interactions entre les clients et les organisations. Il s\u2019agit d\u2019un pari qu\u2019Amazon souhaite remporter en cr\u00e9ant le fonds d\u2019investissement Alexa<\/a>, qui dispose d\u2019un capital de risque de 100 millions $ pour acc\u00e9l\u00e9rer l\u2019innovation dans ce domaine.<\/p>\n

Selon le sp\u00e9cialiste Neil Patel<\/a>, l\u2019utilisation de la voix exige d\u00e9j\u00e0 une r\u00e9flexion sur l\u2019optimisation des moteurs de recherche. \u00c0 la diff\u00e9rence des recherches par mots-cl\u00e9s habituellement effectu\u00e9es avec un clavier, les consommateurs \u00e9noncent un ensemble de mots pour exprimer leur demande aux syst\u00e8mes de recherche vocale. Par exemple, un consommateur demandera \u00ab\u2009comment faire cuire une dinde\u2009?\u2009\u00bb au lieu d\u2019\u00e9crire \u00ab\u2009cuisson dinde\u2009\u00bb sur son clavier. Dans sa chronique pour le magazine Forbes<\/a>, Matthew Goulart incite les organisations \u00e0 se pencher sur les particularit\u00e9s des recherches effectu\u00e9es par la voix. En am\u00e9liorant leur strat\u00e9gie d\u2019optimisation, les organisations resteront trouvables sur Internet.<\/p>\n

Exp\u00e9rience client : la voix s\u2019\u00e9l\u00e8ve\u2009!<\/h4>\n

Dans le magazine Global Banking & Finance Review<\/a>, on n\u2019h\u00e9site pas \u00e0 parler de l\u2019\u00e9mergence de strat\u00e9gies \u00ab\u2009voice first\u2009\u00bb pour mieux r\u00e9pondre aux nouveaux comportements et attentes des consommateurs. Cette affirmation<\/a> ne concerne pas uniquement les grandes marques , mais elle touche aussi les organisations publiques<\/a>. Les initiatives actuelles permettent aux organisations de s\u2019adapter et d\u2019explorer un nouveau canal d\u2019\u00e9change avec les clients. Il leur revient donc d\u2019entreprendre rapidement une r\u00e9flexion strat\u00e9gique \u00e0 cet \u00e9gard avant que de nouvelles voix charment les oreilles de leurs clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Par Alain Fortier Les technologies activ\u00e9es par la voix prennent une place de plus […]<\/p>\n","protected":false},"author":29672,"featured_media":1545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"class_list":["post-2238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"acf":[],"yoast_head":"\nLa fin des claviers : parlons-en! | R\u00e9seau Action TI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionti.com\/publications\/la-fin-des-claviers-parlons-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fin des claviers : parlons-en! | R\u00e9seau Action TI\" \/>\n<meta property=\"og:description\" content=\"Par Alain Fortier Les technologies activ\u00e9es par la voix prennent une place de plus […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actionti.com\/publications\/la-fin-des-claviers-parlons-en\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9seau Action TI\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-10T14:30:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/actionti.com\/wp-content\/uploads\/2021\/02\/rati-clavier-article-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Support Web\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Support Web\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/actionti.com\\\/publications\\\/la-fin-des-claviers-parlons-en\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/actionti.com\\\/publications\\\/la-fin-des-claviers-parlons-en\\\/\"},\"author\":{\"name\":\"Support Web\",\"@id\":\"https:\\\/\\\/actionti.com\\\/#\\\/schema\\\/person\\\/6945d4fce232f88924f0fc6d6642b1e9\"},\"headline\":\"La fin des claviers : parlons-en!\",\"datePublished\":\"2018-09-10T14:30:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/actionti.com\\\/publications\\\/la-fin-des-claviers-parlons-en\\\/\"},\"wordCount\":595,\"publisher\":{\"@id\":\"https:\\\/\\\/actionti.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/actionti.com\\\/publications\\\/la-fin-des-claviers-parlons-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/actionti.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/rati-clavier-article-scaled.jpg\",\"articleSection\":[\"Actualit\u00e9\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/actionti.com\\\/publications\\\/la-fin-des-claviers-parlons-en\\\/\",\"url\":\"https:\\\/\\\/actionti.com\\\/publications\\\/la-fin-des-claviers-parlons-en\\\/\",\"name\":\"La fin des claviers : parlons-en! 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