{"id":302011,"date":"2021-02-22T11:20:17","date_gmt":"2021-02-22T16:20:17","guid":{"rendered":"http:\/\/www.actionti.com\/?p=302011"},"modified":"2021-02-22T11:20:17","modified_gmt":"2021-02-22T16:20:17","slug":"le-panier-bleu-tiendra-son-sommet-100-local","status":"publish","type":"post","link":"https:\/\/actionti.com\/en\/publications\/le-panier-bleu-tiendra-son-sommet-100-local\/","title":{"rendered":"Le Panier Bleu tiendra son \u00ab Sommet 100 % local \u00bb"},"content":{"rendered":"\n<p><em>par Jean-Luc Doumont \u2013 <a href=\"https:\/\/www.linkedin.com\/company\/doumont360\" target=\"_blank\" rel=\"noreferrer noopener\">Doumont 360<\/a><\/em><\/p>\n\n\n\n<p><strong>Sous le th\u00e8me \u00ab\u00a0M\u00e9dias, consommation, marketing: cr\u00e9ez un mouvement. Ensemble\u00a0\u00bb, Le Panier Bleu tiendra son premier \u00ab\u00a0Sommet 100 % local\u00a0\u00bb le 25 f\u00e9vrier prochain en virtuel. Parmi la programmation d\u00e9voil\u00e9e, notons celle intitul\u00e9e \u00ab\u00a0Quand num\u00e9rique et mouvement local riment avec croissance\u00a0\u00bb.<\/strong><\/p>\n\n\n\n<p>Entre 9h et 15h par moins de 17 conf\u00e9renciers seront pr\u00e9sents lors de ce sommet qui mettra un point d\u2019honneur sur la vente en ligne, l\u2019empathie et la responsabilit\u00e9 sociale. C\u2019est l\u2019occasion pour les entreprises et leurs \u00e9quipes marketing de revoir leur positionnement et d\u2019\u00e9laborer de nouvelles strat\u00e9gies de contenu qui se distinguent davantage aupr\u00e8s d\u2019acheteurs ultraconnect\u00e9s et conscientis\u00e9s.<\/p>\n\n\n\n<p>Le Ministre de l\u2019\u00c9conomie et de l\u2019Innovation, Pierre Fitzgibbon ouvrira les festivit\u00e9s d\u00e8s 9h avec son allocation sur le th\u00e8me \u00ab&nbsp;Ensemble, regardons vers l\u2019avenir&nbsp;\u00bb. Puis, la firme L\u00e9ger d\u00e9voilera l\u2019\u00e9tude bleue sur l\u2019achat local au Qu\u00e9bec. Alain Gigu\u00e8re de Crop donnera une conf\u00e9rence d\u2019expertise autour des connaissances sur les cordes sensibles des Qu\u00e9b\u00e9cois pour mieux performer sur le march\u00e9 local.<\/p>\n\n\n\n<p>Dans le milieu de l\u2019apr\u00e8s-midi, M\u00e9lissa Lambert de Lambert Design fera une \u00e9tude de cas et des discussions sur les opportunit\u00e9s d\u2019une pand\u00e9mie et comment le num\u00e9rique et le mouvement local peuvent rimer avec croissance. \u00c0 la suite de la fermeture des commerces non essentiels au Qu\u00e9bec en raison de la COVID-19, Lambert a d\u00e9cid\u00e9 de faire pivoter ses canaux de ventes et d&#8217;investir rapidement dans le num\u00e9rique afin de&nbsp;continuer de desservir les Qu\u00e9b\u00e9cois. En r\u00e9visant leur mod\u00e8le d&#8217;affaires et en redoublant leurs efforts sur le web, l\u2019entreprise de sacs en cuir v\u00e9gane&nbsp;est rest\u00e9e engag\u00e9e et connect\u00e9e&nbsp;aux besoins, envies et pr\u00e9occupations de leur client\u00e8le, et ce, malgr\u00e9 les restrictions d\u2019acc\u00e8s physique.&nbsp;D\u00e9monstration virtuelle en direct de ses produits, collaboration avec des influenceurs et de ses strat\u00e9gies num\u00e9riques,&nbsp;Lambert a trouv\u00e9 plus d&#8217;une fa\u00e7on de cr\u00e9er, de nourrir et d&#8217;activer un lien durable avec ses clients.&nbsp;En effet, depuis&nbsp;mars dernier, la marque a observ\u00e9 une augmentation de trafic de 200% sur le commerce en ligne.<\/p>\n\n\n\n<p>Pour terminer la journ\u00e9e, une table ronde aura lieu autour des m\u00e9dias et des annonceurs qui passent en mode solution vers de nouveaux mod\u00e8les. Dans cette table ronde anim\u00e9e par Arnaud Granata, Brian Myles, directeur du Devoir, Pierre-Elliott Levasseur, pr\u00e9sident de La Presse +, Philippe Lamarre, pr\u00e9sident fondateur d\u2019Urbania et Martin Picard, Vice-pr\u00e9sident et chef de l\u2019exploitation du contenu de TVA&nbsp;discuteront de l\u2019\u00e9tat de la situation et des enjeux actuels entourant le financement des m\u00e9dias. Quelle est la force des principaux joueurs m\u00e9diatiques d&#8217;ici? Comment appuyer les annonceurs locaux, les attirer et inciter \u00e0 la consommation locale des m\u00e9dias ? Un panel inspirant o\u00f9 il sera aussi question des g\u00e9ants du \u00ab gafa \u00bb, d\u2019aide publique, de qualit\u00e9 de contenu et d\u2019apport au monde culturel, fortement \u00e9prouv\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>par Jean-Luc Doumont \u2013 Doumont 360 Sous le th\u00e8me \u00ab\u00a0M\u00e9dias, consommation, marketing: cr\u00e9ez un [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":302014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"class_list":["post-302011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Panier Bleu tiendra son \u00ab Sommet 100 % local \u00bb | R\u00e9seau Action TI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionti.com\/publications\/le-panier-bleu-tiendra-son-sommet-100-local\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Panier Bleu tiendra son \u00ab Sommet 100 % local \u00bb | R\u00e9seau Action TI\" \/>\n<meta property=\"og:description\" content=\"par Jean-Luc Doumont \u2013 Doumont 360 Sous le th\u00e8me \u00ab\u00a0M\u00e9dias, consommation, marketing: cr\u00e9ez un [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/actionti.com\/publications\/le-panier-bleu-tiendra-son-sommet-100-local\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9seau Action TI\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Doumont360\" \/>\n<meta property=\"article:published_time\" 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