{"id":306769,"date":"2021-08-13T08:00:00","date_gmt":"2021-08-13T12:00:00","guid":{"rendered":"https:\/\/www.actionti.com\/?p=306769"},"modified":"2021-08-11T14:37:55","modified_gmt":"2021-08-11T18:37:55","slug":"hootsuite-acquiert-heyday-pour-60-m","status":"publish","type":"post","link":"https:\/\/actionti.com\/en\/publications\/hootsuite-acquiert-heyday-pour-60-m\/","title":{"rendered":"Hootsuite acquiert Heyday pour 60 M$"},"content":{"rendered":"\n<p><em>par Jean-Luc Doumont \u2013 <a href=\"https:\/\/www.doumont360.com\/\">DOUMONT 360<\/a> \u2013 Communication et gestion de crise<\/em><\/p>\n\n\n\n<p><strong>Hootsuite a annonc\u00e9 l&#8217;acquisition de Heyday, une plateforme d&#8217;IA conversationnelle bas\u00e9e \u00e0 Montr\u00e9al qui permet aux marques d&#8217;offrir des exp\u00e9riences client personnalis\u00e9es via des conversations de messagerie.<\/strong><\/p>\n\n\n\n<p>Le commerce \u00e9volue rapidement vers les plateformes sociales et de messagerie. Hootsuite, un pionnier dans la cat\u00e9gorie de la gestion des m\u00e9dias sociaux, permettra d\u00e9sormais aux marques de tirer pleinement parti de l&#8217;IA conversationnelle pour cr\u00e9er une meilleure exp\u00e9rience client.<\/p>\n\n\n\n<p>Pour sa part, Heyday propose une plateforme de messagerie client de niveau entreprise qui s&#8217;int\u00e8gre parfaitement aux plateformes de commerce \u00e9lectronique et travaille avec des marques de premier plan telles que Lacoste, Decathlon, le Cirque du Soleil, Danone, Rudsak et Jack &amp; Jones (Bestseller) pour offrir une offre plus personnalis\u00e9e et enrichissante.<\/p>\n\n\n\n<p>\u00ab Les r\u00e9seaux sociaux sont la nouvelle interface du commerce et du service client \u00bb, a d\u00e9clar\u00e9 Tom Keiser, PDG de Hootsuite. \u00ab Les marques modernes doivent g\u00e9rer une multitude d&#8217;interactions et de conversations quotidiennes \u00e0 grande \u00e9chelle, ce qui est impossible sans l&#8217;automatisation de l&#8217;IA. Avec l&#8217;acquisition de Heyday, Hootsuite offrira d\u00e9sormais des capacit\u00e9s d&#8217;IA aux \u00e9quipes de marketing, de vente et d&#8217;assistance du monde entier afin qu&#8217;elles puissent offrir des exp\u00e9riences exceptionnelles \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<p>L&#8217;adoption et l&#8217;utilisation des m\u00e9dias sociaux ont consid\u00e9rablement augment\u00e9 depuis le d\u00e9but de la pand\u00e9mie. Le rapport Digital 2021 de Hootsuite a r\u00e9v\u00e9l\u00e9 que plus de 4,2 milliards d&#8217;utilisateurs actifs des r\u00e9seaux sociaux passent en moyenne deux heures et vingt-cinq minutes par jour sur les plateformes sociales et de messagerie.<\/p>\n\n\n\n<p>Une \u00e9tude d&#8217;Edison Research a r\u00e9v\u00e9l\u00e9 que 39% des utilisateurs de m\u00e9dias sociaux attendent une r\u00e9ponse des entreprises dans les soixante minutes, alors que le temps de r\u00e9ponse moyen est de cinq heures. Gr\u00e2ce \u00e0 la combinaison d&#8217;automatisation et d&#8217;IA de Hootsuite, les marques peuvent d\u00e9sormais, pour la premi\u00e8re fois, r\u00e9agir intelligemment, avec des r\u00e9ponses personnalis\u00e9es \u00e0 grande \u00e9chelle en temps r\u00e9el. L&#8217;acquisition par Hootsuite plus t\u00f4t cette ann\u00e9e de Sparkcentral, et maintenant de Heyday, fournit aux marques les outils n\u00e9cessaires pour favoriser des relations clients plus significatives \u00e0 toutes les \u00e9tapes du parcours d&#8217;achat.<\/p>\n\n\n\n<p>\u00ab Hootsuite croit au pouvoir du marketing personnalis\u00e9 et des exp\u00e9riences client fluides qui renforcent la confiance et la pertinence \u00bb, a d\u00e9clar\u00e9 Keiser. \u00ab La nouvelle g\u00e9n\u00e9ration d&#8217;acheteurs souhaite interagir avec les marques en effectuant des achats et en recevant un service client en temps r\u00e9el sur les r\u00e9seaux sociaux. La relation commence et se termine sur les r\u00e9seaux sociaux, nous sommes donc ravis d&#8217;offrir aux marques un meilleur moyen d&#8217;offrir des exp\u00e9riences client r\u00e9ussies \u00e0 grande \u00e9chelle. La capacit\u00e9 accrue de Hootsuite \u00e0 permettre aux marques et aux organisations de rencontrer des clients sur les r\u00e9seaux sociaux et les applications de messagerie cr\u00e9era une opportunit\u00e9 pour des relations plus profondes&nbsp;: \u00ab Nous avons cr\u00e9\u00e9 la plateforme conversationnelle de Heyday pour rendre l&#8217;achat aupr\u00e8s d&#8217;une marque aussi simple que d&#8217;envoyer un message \u00e0 un ami \u00bb, a d\u00e9clar\u00e9 Steve Desjarlais, co-fondateur de Heyday. \u00ab Ensembles avec Hootsuite, nous comblerons le foss\u00e9 entre les exp\u00e9riences de marque physiques et num\u00e9riques en tirant parti des canaux sociaux et de messagerie comme point d&#8217;ancrage et fil d&#8217;or du parcours client. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>par Jean-Luc Doumont \u2013 DOUMONT 360 \u2013 Communication et gestion de crise Hootsuite a [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":306770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"class_list":["post-306769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hootsuite acquiert Heyday pour 60 M$ | R\u00e9seau Action TI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionti.com\/en\/publications\/hootsuite-acquiert-heyday-pour-60-m\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hootsuite acquiert Heyday 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