{"id":309561,"date":"2022-01-25T08:00:00","date_gmt":"2022-01-25T13:00:00","guid":{"rendered":"https:\/\/www.actionti.com\/?p=309561"},"modified":"2022-01-21T14:33:26","modified_gmt":"2022-01-21T19:33:26","slug":"microsoft-a-annonce-son-intention-dacquerir-activision-blizzard-pour-687-g","status":"publish","type":"post","link":"https:\/\/actionti.com\/en\/publications\/microsoft-a-annonce-son-intention-dacquerir-activision-blizzard-pour-687-g\/","title":{"rendered":"Microsoft a annonc\u00e9 son intention d’acqu\u00e9rir Activision Blizzard pour 68,7 G$"},"content":{"rendered":"\n

par Jean-Luc Doumont \u2013 DOUMONT 360<\/a> (Relations publiques et gestion de crise)<\/p>\n\n\n\n

Avec trois milliards de personnes qui jouent activement \u00e0 des jeux, Microsoft a annonc\u00e9 son intention d’acqu\u00e9rir Activision Blizzard, un leader dans le d\u00e9veloppement de jeux, pour une somme de 68,7 milliards de $. <\/strong><\/p>\n\n\n\n

Lorsque la transaction sera conclue, Microsoft deviendra la troisi\u00e8me plus grande soci\u00e9t\u00e9 de jeux au monde en termes de chiffre d’affaires, derri\u00e8re Tencent et Sony. L’acquisition pr\u00e9vue comprend des franchises embl\u00e9matiques des studios Activision, Blizzard et King comme \u00ab Warcraft \u00bb, \u00ab Diablo \u00bb, \u00ab Overwatch \u00bb, \u00ab Call of Duty \u00bb et \u00ab Candy Crush \u00bb, en plus des activit\u00e9s mondiales d’eSport via la Major League Gaming. L’entreprise poss\u00e8de des studios dans le monde entier avec pr\u00e8s de 10 000 employ\u00e9s.<\/p>\n\n\n\n

Bobby Kotick continuera d’occuper le poste de PDG d’Activision Blizzard, et lui et son \u00e9quipe continueront de se concentrer sur les efforts visant \u00e0 renforcer davantage la culture de l’entreprise et \u00e0 acc\u00e9l\u00e9rer la croissance de celle-ci.<\/p>\n\n\n\n

\u00ab Le jeu est la cat\u00e9gorie de divertissement la plus dynamique et la plus excitante sur toutes les plateformes aujourd’hui et jouera un r\u00f4le cl\u00e9 dans le d\u00e9veloppement des plateformes m\u00e9tavers<\/em> \u00bb, a d\u00e9clar\u00e9 Satya Nadella, pr\u00e9sident et PDG de Microsoft. \u00ab Nous investissons profond\u00e9ment dans le contenu de classe mondiale, la communaut\u00e9 et le cloud pour inaugurer une nouvelle \u00e8re de jeu qui donne la priorit\u00e9 aux joueurs et aux cr\u00e9ateurs et rend le jeu s\u00fbr, inclusif et accessible \u00e0 tous.<\/em> \u00bb<\/p>\n\n\n\n

\u00ab Les joueurs du monde entier adorent les jeux Activision Blizzard, et nous pensons que les \u00e9quipes cr\u00e9atives ont leur meilleur travail devant elles<\/em> \u00bb, a ajout\u00e9 Phil Spencer, PDG de Microsoft Gaming. \u00ab Ensemble, nous construirons un avenir o\u00f9 les gens pourront jouer aux jeux qu’ils veulent, pratiquement partout o\u00f9 ils veulent.<\/em> \u00bb<\/p>\n\n\n\n

\u00ab Depuis plus de 30 ans, nos \u00e9quipes incroyablement talentueuses ont cr\u00e9\u00e9 certains des jeux les plus r\u00e9ussis<\/em> \u00bb, a mentionn\u00e9 Bobby Kotick, PDG d’Activision Blizzard. \u00ab La combinaison des talents de classe mondiale et des franchises extraordinaires d’Activision Blizzard avec la technologie, la distribution, l’acc\u00e8s aux talents, la vision ambitieuse et l’engagement partag\u00e9 envers le jeu et l’inclusion de Microsoft contribuera \u00e0 assurer notre succ\u00e8s continu dans une industrie de plus en plus comp\u00e9titive.<\/em> \u00bb<\/p>\n\n\n\n

Le mobile est le segment le plus important du jeu, avec pr\u00e8s de 95 % de tous les joueurs dans le monde appr\u00e9ciant les jeux sur mobile. Gr\u00e2ce \u00e0 de grandes \u00e9quipes et \u00e0 une technologie de pointe, Microsoft et Activision Blizzard permettront aux joueurs de profiter des franchises les plus immersives, comme \u00ab Halo \u00bb et \u00ab Warcraft \u00bb, pratiquement partout o\u00f9 ils le souhaitent. Avec des jeux comme \u00ab Candy Crush \u00bb, l’activit\u00e9 mobile d’Activision Blizzard repr\u00e9sente une pr\u00e9sence et une opportunit\u00e9 importantes pour Microsoft dans ce segment en pleine croissance.<\/p>\n\n\n\n

L’acquisition renforce \u00e9galement le portefeuille Game Pass de Microsoft avec des plans pour lancer les jeux Activision Blizzard dans Game Pass, qui a franchi une nouvelle \u00e9tape de plus de 25 millions d’abonn\u00e9s. Avec pr\u00e8s de 400 millions de joueurs actifs mensuels d’Activision Blizzard dans 190 pays et des franchises de trois milliards de dollars, cette acquisition fera de Game Pass l’une des entreprises de contenu de jeu les plus convaincantes et les plus diversifi\u00e9es de l’industrie. <\/p>\n\n\n\n

Mentionnons que la transaction est soumise aux conditions de cl\u00f4ture habituelles et \u00e0 l’ach\u00e8vement de l’examen r\u00e9glementaire ainsi qu\u2019\u00e0 l’approbation des actionnaires d’Activision Blizzard. L’accord devrait \u00eatre conclu au cours de l\u2019ann\u00e9e 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"

par Jean-Luc Doumont \u2013 DOUMONT 360 (Relations publiques et gestion de crise) Avec trois […]<\/p>\n","protected":false},"author":11,"featured_media":309562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"class_list":["post-309561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee-2"],"acf":[],"yoast_head":"\nMicrosoft a annonc\u00e9 son intention d'acqu\u00e9rir Activision Blizzard pour 68,7 G$ | R\u00e9seau Action TI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionti.com\/publications\/microsoft-a-annonce-son-intention-dacquerir-activision-blizzard-pour-687-g\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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