{"id":309708,"date":"2022-01-28T08:00:00","date_gmt":"2022-01-28T13:00:00","guid":{"rendered":"https:\/\/www.actionti.com\/?p=309708"},"modified":"2022-01-27T17:05:54","modified_gmt":"2022-01-27T22:05:54","slug":"google-souhaite-mettre-fin-aux-cookies-publicitaires","status":"publish","type":"post","link":"https:\/\/actionti.com\/en\/publications\/google-souhaite-mettre-fin-aux-cookies-publicitaires\/","title":{"rendered":"Google souhaite mettre fin aux cookies publicitaires"},"content":{"rendered":"\n<p>Par Jean-Luc Doumont \u2013 <a href=\"https:\/\/www.doumont360.com\/\">DOUMONT 360<\/a> (Relations publiques et gestion de crise)<\/p>\n\n\n\n<p><strong>Le nouveau projet de Google est d\u2019ores et d\u00e9j\u00e0 redout\u00e9 dans le monde de la publicit\u00e9 num\u00e9rique. En effet, le g\u00e9ant am\u00e9ricain a pr\u00e9sent\u00e9 un projet qui pr\u00e9voit que l\u2019internaute puisse avoir la main sur son profil publicitaire, qui rassemblerait sa liste de ses principaux centres d\u2019int\u00e9r\u00eat.<\/strong><\/p>\n\n\n\n<p>Bien qu\u2019il soit au stade de concept, l\u2019article du journal Le Monde mentionne que \u00ab <em>Le projet identifierait des th\u00e8mes \u00ab repr\u00e9sentatifs des principaux centres d\u2019int\u00e9r\u00eat \u00bb de l\u2019internaute \u00ab pour une semaine donn\u00e9e, tels que fitness ou voyages, en fonction de l\u2019historique de navigation \u00bb. Ces th\u00e8mes seraient \u00ab gard\u00e9s en m\u00e9moire \u00bb sur l\u2019appareil utilis\u00e9 \u2013 et non sur les serveurs de Google \u2013 pour permettre de g\u00e9n\u00e9rer d\u2019\u00e9ventuelles publicit\u00e9s cibl\u00e9es \u00ab pendant seulement trois semaines, avant qu\u2019elles soient supprim\u00e9es<\/em> \u00bb.<\/p>\n\n\n\n<p>Les internautes auraient, par ailleurs, \u00e0 disposition des \u00ab <em>param\u00e8tres de contr\u00f4le<\/em> \u00bb, leur \u00ab <em>permettant de voir les th\u00e8mes partag\u00e9s, de supprimer ceux qu\u2019ils n\u2019appr\u00e9cient pas, ou encore de d\u00e9sactiver enti\u00e8rement la fonctionnalit\u00e9<\/em> \u00bb.<\/p>\n\n\n\n<p>Ce processus se passerait \u00ab <em>enti\u00e8rement sur l&#8217;appareil utilis\u00e9, sans impliquer de serveurs externes, y compris les serveurs Google<\/em> \u00bb, a pr\u00e9cis\u00e9 l&#8217;entreprise.<\/p>\n\n\n\n<p>Mentionnons que Google pr\u00e9voit un lancement d\u2019ici la fin de l\u2019ann\u00e9e 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par Jean-Luc Doumont \u2013 DOUMONT 360 (Relations publiques et gestion de crise) Le nouveau [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":309709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"class_list":["post-309708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google souhaite mettre fin aux cookies publicitaires | R\u00e9seau Action TI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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