{"id":310876,"date":"2022-02-18T08:00:00","date_gmt":"2022-02-18T13:00:00","guid":{"rendered":"https:\/\/www.actionti.com\/?p=310876"},"modified":"2022-02-17T17:33:48","modified_gmt":"2022-02-17T22:33:48","slug":"les-ecueils-des-lois-sur-la-protection-de-la-vie-privee","status":"publish","type":"post","link":"https:\/\/actionti.com\/en\/publications\/les-ecueils-des-lois-sur-la-protection-de-la-vie-privee\/","title":{"rendered":"Les \u00e9cueils des lois sur la protection de la vie priv\u00e9e"},"content":{"rendered":"\n<p>par Jean-Luc Doumont &#8211; <a href=\"https:\/\/www.doumont360.com\/\">DOUMONT 360<\/a> (Relations publiques et gestion de crise)<\/p>\n\n\n\n<p><strong>L\u2019Association canadienne du marketing (ACM) lance un signal d&#8217;alarme \u00e0 l&#8217;effet que la prochaine loi canadienne sur la protection de la vie priv\u00e9e ne peut pas \u00eatre comme le R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) europ\u00e9en.<\/strong><\/p>\n\n\n\n<p>Dans un rapport publi\u00e9 sur leur site Internet, l&#8217;ACM documente les principaux pi\u00e8ges du RGPD : \u00ab\u00a0<em>Il se veut un avertissement pour le Canada dans le cadre de la r\u00e9forme de ses lois sur la protection de la vie priv\u00e9e. En \u00e9valuant la pertinence des dispositions du RGPD, les responsables politiques canadiens doivent tenir compte des \u00e9ventuels effets n\u00e9gatifs de la nouvelle loi sur l\u2019\u00e9conomie canadienne, en particulier \u00e0 un moment o\u00f9 l\u2019innovation en mati\u00e8re de donn\u00e9es est essentielle \u00e0 la croissance \u00e9conomique et \u00e0 la comp\u00e9titivit\u00e9 \u00e0 long terme<\/em> \u00bb, indique l&#8217;association.<\/p>\n\n\n\n<p>Elle ajoute : \u00ab\u00a0<em>Les petites et moyennes entreprises (PME), qui constituent l\u2019\u00e9pine dorsale de l\u2019\u00e9conomie canadienne, seraient parmi les plus touch\u00e9es par l\u2019importation de certaines dispositions du RGPD au Canada. Selon une r\u00e9cente enqu\u00eate men\u00e9e aupr\u00e8s de plus de 1 000 PME canadiennes, la capacit\u00e9 \u00e0 exploiter les donn\u00e9es sur les consommateurs pour communiquer r\u00e9guli\u00e8rement et de mani\u00e8re personnalis\u00e9e et pertinente avec les clients a \u00e9t\u00e9 cit\u00e9e comme le principal moyen pour les PME d\u2019obtenir et de conserver la confiance et la fid\u00e9lit\u00e9 des consommateurs pour r\u00e9sister \u00e0 la pand\u00e9mie. Les exigences en mati\u00e8re de protection de la vie priv\u00e9e qui ne tiennent pas compte de leur incidence sur les PME pourraient s\u2019av\u00e9rer d\u00e9bilitantes en raison des capitaux requis et des limitations de leur capacit\u00e9 \u00e0 s\u2019automatiser et \u00e0 s\u2019optimiser. Les PME n\u2019ont pas facilement acc\u00e8s \u00e0 des conseils juridiques et \u00e0 une repr\u00e9sentation pour s\u2019y retrouver dans les m\u00e9andres d\u2019une loi trop prescriptive et inutilement restrictive, ce qui rend plus difficile pour elles d\u2019utiliser des donn\u00e9es pour innover et \u00eatre comp\u00e9titives<\/em> \u00bb.<\/p>\n\n\n\n<p>Pour conclure, l&#8217;ACM constate que : \u00ab\u00a0<em>Les \u00e9cueils du RGPD ont involontairement nui aux gouvernements, aux consommateurs et aux organisations. Alors que le gouvernement canadien cherche \u00e0 r\u00e9former sa propre loi sur la protection de la vie priv\u00e9e dans le secteur priv\u00e9, il y a beaucoup \u00e0 apprendre de cet exemple, qui se veut une mise en garde. Une approche toute canadienne de la r\u00e9forme de la protection de la vie priv\u00e9e, qui trouve le juste milieu entre la protection efficace de la vie priv\u00e9e et les \u00e9normes avantages sociaux et \u00e9conomiques des donn\u00e9es pour les Canadiens, permettra au Canada de retrouver sa r\u00e9putation de chef de file mondial de la protection de la vie priv\u00e9e des citoyens tout en favorisant l\u2019innovation par le monde des affaires<\/em> \u00bb.<\/p>\n\n\n\n<p>Vous pouvez lire le rapport complet ici : <a href=\"https:\/\/thecma.ca\/topic\/research\/2022\/02\/15\/les-ecueils-des-lois-sur-la-protection-de-la-vie-privee\">https:\/\/thecma.ca\/topic\/research\/2022\/02\/15\/les-ecueils-des-lois-sur-la-protection-de-la-vie-privee<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>par Jean-Luc Doumont &#8211; DOUMONT 360 (Relations publiques et gestion de crise) L\u2019Association canadienne [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":310877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"class_list":["post-310876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les \u00e9cueils des lois sur la protection de la vie priv\u00e9e | R\u00e9seau Action TI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionti.com\/en\/publications\/les-ecueils-des-lois-sur-la-protection-de-la-vie-privee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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