{"id":312543,"date":"2022-05-16T08:00:00","date_gmt":"2022-05-16T12:00:00","guid":{"rendered":"https:\/\/www.actionti.com\/?p=312543"},"modified":"2022-05-11T19:25:46","modified_gmt":"2022-05-11T23:25:46","slug":"les-pme-qui-investissent-dans-des-technologies-numeriques-sont-plus-concurrentielles-selon-la-bdc","status":"publish","type":"post","link":"https:\/\/actionti.com\/en\/publications\/les-pme-qui-investissent-dans-des-technologies-numeriques-sont-plus-concurrentielles-selon-la-bdc\/","title":{"rendered":"\u00ab Les PME qui investissent dans des technologies num\u00e9riques sont plus concurrentielles \u00bb, selon la BDC<\/strong>"},"content":{"rendered":"\n

par Jean-Luc Doumont \u2013 DOUMONT 360<\/a> <\/em>(Relations publiques et gestion de crise)<\/p>\n\n\n\n

Selon une nouvelle \u00e9tude de BDC<\/a> publi\u00e9e aujourd\u2019hui, les petites et moyennes entreprises canadiennes effectuent des investissements importants dans les technologies num\u00e9riques. Neuf sur 10 d\u2019entre elles (91\u202f%) ont, en moyenne, investi 118\u202f000\u202f$ en 2021.<\/strong><\/p>\n\n\n\n

Selon l\u2019\u00e9tude, intitul\u00e9e \u00ab Saisir l\u2019avantage technologique: pourquoi les entreprises pr\u00e9sentant un niveau sup\u00e9rieur de maturit\u00e9 num\u00e9rique ont un meilleur rendement<\/em> \u00bb, ces entreprises affichent une croissance beaucoup plus \u00e9lev\u00e9e que les autres et investissent davantage dans les technologies num\u00e9riques, car elles comprennent que cela leur procurera des avantages. L\u2019\u00e9tude montre que la cl\u00e9 du succ\u00e8s num\u00e9rique r\u00e9side dans une bonne planification, car 99\u202f% des entreprises avanc\u00e9es sur le plan num\u00e9rique ont un plan num\u00e9rique.<\/p>\n\n\n\n

\u00ab Les entreprises les plus avanc\u00e9es sur le plan num\u00e9rique utilisent la technologie non seulement pour am\u00e9liorer ou appuyer leurs activit\u00e9s actuelles, mais aussi pour r\u00e9gler leurs probl\u00e8mes diff\u00e9remment<\/em> \u00bb, explique Pierre\u202fCl\u00e9roux, vice-pr\u00e9sident, Recherche et \u00e9conomiste en chef de BDC.<\/p>\n\n\n\n

M.\u202fCl\u00e9roux souligne que les entreprises n\u2019ont plus \u00e0 investir autant dans des \u00e9quipements informatiques haut de gamme pour profiter des possibilit\u00e9s num\u00e9riques. BDC a donc mis \u00e0 jour la m\u00e9thode qu\u2019elle utilisait en 2018 pour mesurer la maturit\u00e9 num\u00e9rique d\u2019une entreprise.<\/p>\n\n\n\n

L\u2019\u00e9tude montre qu\u2019un foss\u00e9 num\u00e9rique commence \u00e0 s\u00e9parer les entreprises canadiennes. De nombreuses entreprises mettent du temps \u00e0 passer au num\u00e9rique et trouvent donc plus difficile de financer les projets de croissance qui leur permettraient d\u2019amorcer leur virage num\u00e9rique. En fait, on estime que seule une entreprise sur 20 utilise les technologies num\u00e9riques de fa\u00e7on efficace.<\/p>\n\n\n\n

Le rapport met en \u00e9vidence les principaux d\u00e9fis de la num\u00e9risation: le co\u00fbt (42\u202f%), la cybers\u00e9curit\u00e9 (32\u202f%), l\u2019incertitude par rapport aux avantages (27\u202f%) et l\u2019int\u00e9gration de la technologie (27\u202f%). Elle met l\u2019accent sur l\u2019une des caract\u00e9ristiques qui distinguent les entreprises avanc\u00e9es sur le plan num\u00e9rique: leur plan num\u00e9rique. Presque toutes les entreprises avanc\u00e9es ont pr\u00e9par\u00e9 un plan num\u00e9rique qui d\u00e9crit leur vision technologique pour les ann\u00e9es \u00e0 venir.<\/p>\n\n\n\n

Principales conclusions de la BDC :<\/strong><\/p>\n\n\n\n

  1. En 2021, 91\u202f% des petites et moyennes entreprises (PME) canadiennes ont investi dans la technologie. L\u2019investissement moyen se chiffrait \u00e0 environ 118\u202f000\u202f$.<\/li>
  2. Malgr\u00e9 une augmentation des investissements, il semble que seule une entreprise sur 20 utilise les technologies num\u00e9riques de fa\u00e7on efficace. Il y a encore beaucoup de chemin \u00e0 faire, car seulement plus de la moiti\u00e9 des entreprises (60\u202f%) ont un site Web et un tiers (34\u202f%) analysent les donn\u00e9es relatives \u00e0 leurs clients.<\/li>
  3. Les entreprises d\u00e9tenues par des Autochtones et des jeunes, les entreprises des secteurs de la technologie et de la vente au d\u00e9tail ainsi que les grandes PME sont plus susceptibles d\u2019\u00eatre avanc\u00e9es sur le plan num\u00e9rique, tandis que les entreprises d\u00e9tenues majoritairement par des femmes sont plus susceptibles d\u2019enregistrer un retard sur le plan num\u00e9rique.<\/li>
  4. Les entreprises avanc\u00e9es sur le plan num\u00e9rique ont un meilleur rendement: leur croissance est plus rapide, elles arrivent mieux \u00e0 s\u2019adapter \u00e0 un environnement changeant, elles obtiennent le financement dont elles ont besoin et sont plus susceptibles d\u2019exporter.<\/li>
  5. La maturit\u00e9 num\u00e9rique est r\u00e9partie de fa\u00e7on in\u00e9gale entre les secteurs. Le secteur du commerce de d\u00e9tail est devenu enti\u00e8rement num\u00e9rique pendant la pand\u00e9mie de COVID-19, tandis que les secteurs de la construction et des services personnels ont effectu\u00e9 le moins d\u2019investissements en 2021.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    par Jean-Luc Doumont \u2013 DOUMONT 360 (Relations publiques et gestion de crise) Selon une […]<\/p>\n","protected":false},"author":11,"featured_media":312544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[228],"class_list":["post-312543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee-2"],"acf":[],"yoast_head":"\n\u00ab Les PME qui investissent dans des technologies num\u00e9riques sont plus concurrentielles \u00bb, selon la BDC | R\u00e9seau Action TI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionti.com\/publications\/les-pme-qui-investissent-dans-des-technologies-numeriques-sont-plus-concurrentielles-selon-la-bdc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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