{"id":335446,"date":"2024-05-28T08:18:17","date_gmt":"2024-05-28T12:18:17","guid":{"rendered":"https:\/\/www.actionti.com\/?p=335446"},"modified":"2024-05-28T08:18:56","modified_gmt":"2024-05-28T12:18:56","slug":"reussir-la-transformation-numerique-breve-introduction-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/actionti.com\/en\/publications\/reussir-la-transformation-numerique-breve-introduction-pour-les-entreprises\/","title":{"rendered":"R\u00e9ussir la transformation num\u00e9rique\u00a0:br\u00e8ve introduction pour les entreprises"},"content":{"rendered":"\n

Aucune entreprise ne peut ignorer la croissance et les gains d\u2019efficacit\u00e9 promis par la transformation num\u00e9rique.<\/p>\n\n\n\n

Examinons trois avantages possibles pour votre entreprise :   <\/p>\n\n\n\n

    \n
  1. Am\u00e9lioration des sources de revenus des clients<\/strong>
    L\u2019utilisation des technologies num\u00e9riques, des outils d\u2019analyse et d\u2019IA permet de mieux pr\u00e9voir la demande des clients, de mieux conna\u00eetre leurs comportements et de personnaliser vos communications.<\/li>\n\n\n\n
  2. Meilleure efficacit\u00e9 op\u00e9rationnelle et rendement accru<\/strong>
    Vous souhaitez maximiser le temps de fonctionnement et la dur\u00e9e de vie de vos \u00e9quipements ? Votre technologie IoT (Internet des objets) vous permettra d\u2019y parvenir en optimisant l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique. L\u2019analyse avanc\u00e9e et l\u2019IA peuvent vous aider \u00e0 am\u00e9liorer vos rendements.\u00a0<\/li>\n\n\n\n
  3. Une meilleure exp\u00e9rience client<\/strong>
    Les clients sont de plus en plus exigeants. Gr\u00e2ce aux outils num\u00e9riques, votre entreprise peut offrir la rapidit\u00e9 et la commodit\u00e9 du libre-service.<\/li>\n<\/ol>\n\n\n\n

    Par exemple, les agents conversationnels assist\u00e9s par l\u2019IA peuvent r\u00e9pondre en tout temps aux questions des clients, optimisant leur exp\u00e9rience de votre produit ou service. Ces outils permettent de r\u00e9duire les co\u00fbts et favoriser la fid\u00e9lisation des acheteurs.<\/p>\n\n\n\n

    Ce n\u2019est pas surprenant que 90 % des dirigeants interrog\u00e9s<\/a> par McKinsey affirment que leur entreprise a lanc\u00e9 au moins une transformation num\u00e9rique \u00e0 grande \u00e9chelle au cours des deux derni\u00e8res ann\u00e9es.<\/p>\n\n\n\n

    Et pourtant, bien des r\u00e9pondants ont affirm\u00e9 que l\u2019augmentation des revenus ou la baisse des co\u00fbts observ\u00e9es n\u2019ont pas r\u00e9pondu aux attentes.<\/p>\n\n\n\n

    Comment expliquer ces r\u00e9sultats d\u00e9cevants?<\/p>\n\n\n\n

    Commen\u00e7ons par d\u00e9finir la transformation num\u00e9rique.<\/p>\n\n\n\n

    Qu\u2019est-ce qu\u2019une transformation num\u00e9rique?<\/strong><\/h3>\n\n\n\n

    Dans le cadre d\u2019une transformation num\u00e9rique, une entreprise utilise la technologie num\u00e9rique pour cr\u00e9er de la valeur \u00e0 partir de nouveaux processus, produits, services et mod\u00e8les d\u2019affaires.<\/p>\n\n\n\n

    Une transformation plus modeste peut quant \u00e0 elle permettre \u00e0 votre entreprise de proc\u00e9der \u00e0 des optimisations num\u00e9riques qui am\u00e9liorent les processus, modernisent les applications et font passer les charges de travail en mode infonuagique.<\/p>\n\n\n\n

    Pourquoi certaines transformations num\u00e9riques n\u2019aboutissent pas ?<\/strong><\/h3>\n\n\n\n

    Les transformations num\u00e9riques sont complexes et peuvent \u00e9chouer pour de nombreuses raisons. Notre exp\u00e9rience nous a permis d\u2019observer trois obstacles majeurs :<\/p>\n\n\n\n

    Manque de coh\u00e9rence<\/strong>
    Souvent, les projets d\u2019optimisation num\u00e9rique progressent en vase clos et ne concordent pas avec les objectifs strat\u00e9giques de transformation de l\u2019organisation. Il est aussi possible que le projet ne soit pas ax\u00e9 sur un processus, une fonction ou un parcours client. <\/p>\n\n\n\n

    Manque d\u2019engagement et d\u2019imputabilit\u00e9<\/strong>
    La transformation num\u00e9rique exige des investissements importants coordonn\u00e9s \u00e0 long terme. La r\u00e9ussite d\u2019un tel projet d\u00e9pend de l\u2019engagement et de la responsabilisation de la direction g\u00e9n\u00e9rale et de son \u00e9quipe.<\/p>\n\n\n\n

    Manque d\u2019implication des employ\u00e9s<\/strong>
    Vos employ\u00e9s doivent adh\u00e9rer \u00e0 cette vision, car ils appliqueront les nouvelles m\u00e9thodes. Votre personnel doit donc \u00eatre form\u00e9 de mani\u00e8re appropri\u00e9e et tenu au courant. <\/p>\n\n\n\n

    Ces obstacles majeurs sont \u00e9vitables pour r\u00e9ussir une transformation num\u00e9rique.<\/p>\n\n\n\n

    Les cinq \u00e9tapes d\u2019une transformation num\u00e9rique r\u00e9ussie<\/strong><\/h3>\n\n\n\n

    Voici les principales \u00e9tapes \u00e0 suivre pour r\u00e9ussir :<\/p>\n\n\n\n

    1. D\u00e9finissez le probl\u00e8me et les r\u00e9sultats escompt\u00e9s<\/strong>
    Votre direction doit d\u00e9finir les processus, fonctions ou parcours client qui seront transform\u00e9s pour g\u00e9n\u00e9rer une r\u00e9elle valeur pour votre entreprise. Ralliez les parties \u00e0 votre vision, communiquez-leur un message convaincant sur l\u2019importance des r\u00e9sultats escompt\u00e9s.<\/p>\n\n\n\n

    2. \u00c9valuez les processus actuels et leur incidence sur le fonctionnement de l\u2019entreprise<\/strong><\/p>\n\n\n\n

    D\u00e9crivez en d\u00e9tail la mani\u00e8re dont ce processus, cette fonction ou ce parcours client se d\u00e9roule actuellement. Il est important de comprendre l\u2019incidence sur les processus, sur les technologies et les personnes, afin de d\u00e9terminer les lacunes \u00e0 combler avant de d\u00e9ployer le plan d\u2019action.<\/p>\n\n\n\n

    La transformation num\u00e9rique va impacter les employ\u00e9s et \u00e9quipes. Sont-ils pr\u00eats \u00e0 absorber ces changements ? Il est n\u00e9cessaire d\u2019int\u00e9grer la gestion du changement avec une approche agile par it\u00e9ration.<\/p>\n\n\n\n

    3. \u00c9tablissez un plan pour la transformation<\/strong>
    D\u00e9composez les \u00e9tapes de votre projet. Attribuez la responsabilit\u00e9 de chaque \u00e9tape \u00e0 une personne ou \u00e0 une \u00e9quipe.<\/p>\n\n\n\n

    4. Appliquez la solution num\u00e9rique<\/strong>
    La direction du projet veille \u00e0 l\u2019ex\u00e9cution du plan. Gardez en t\u00eate que des parties prenantes bien inform\u00e9es r\u00e9agissent mieux aux difficult\u00e9s impr\u00e9vues. <\/p>\n\n\n\n

    5. Optimisez la solution<\/strong>
    Toute solution num\u00e9rique suppose des tests, un suivi, une analyse et une adaptation. L\u2019am\u00e9lioration continue doit donc faire partie de votre culture d\u2019entreprise. <\/p>\n\n\n\n

    Les transformations num\u00e9riques repr\u00e9sentent tout un d\u00e9fi. C\u2019est pourquoi il est essentiel d\u2019\u00eatre accompagn\u00e9 par des experts avant de se lancer dans cette aventure.<\/p>\n\n\n\n

    Chez Cofomo, nous travaillons avec les entreprises depuis pr\u00e8s de 30 ans. Compos\u00e9 d\u2019un groupe d\u2019experts \u00e9lites en services-conseils, ils accompagneront votre entreprise, de la d\u00e9finition du probl\u00e8me \u00e0 la livraison de la solution d\u2019affaires.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Aucune entreprise ne peut ignorer la croissance et les gains d\u2019efficacit\u00e9 promis par la […]<\/p>\n","protected":false},"author":29563,"featured_media":335448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[233],"class_list":["post-335446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenu-partenaire"],"acf":[],"yoast_head":"\nR\u00e9ussir la transformation num\u00e9rique\u00a0:br\u00e8ve introduction pour les entreprises | R\u00e9seau Action TI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionti.com\/publications\/reussir-la-transformation-numerique-breve-introduction-pour-les-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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